AMERICAN COWBOY MAGAZINE AND SECONDSPACE INTRODUCE CO-BRANDED VERSION OF LANDWATCH.COM WEB SITE

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More than 500,000 Western Lifestyle Enthusiasts Now Able to Search World’s Largest Selection of Ranches, Acreages, Homesites and Country Homes on AmericanCowboy.com

Boulder, CO and Bellevue, Wash.—American Cowboy Magazine, the leading Western Lifestyle publication, and SecondSpace, Inc., the leading online marketplace exclusively focused on second homes and recreational retreats, today announced a new co-branded Web site featuring ranches, acreages, homesites, country homes and other rural retreats in the Great American West and around the world. The site integrates one of SecondSpace’s flagship properties—LandWatch.com—with AmericanCowboy.com, creating a seamless online experience for enthusiasts of the cowboy lifestyle as well as out-of-country buyers searching for the perfect retreat in sought-after rural areas.

“As America’s most widely read Western Lifestyle magazine, American Cowboy reaches an audience of more than 510,000 people each month with a passion for the western lifestyle and everything it has to offer,” said Bill Garrels, Publisher of American Cowboy. “By integrating close to half a million land and rural properties from LandWatch.com into our Web site, we are dramatically increasing the value we bring to our readers as they search for their ideal ranch, acreage or country home.”

The new site—now available at AmericanCowboy.LandWatch.com—is powered by SecondSpace's highly scalable semantic Web platform and an intelligent listings switch which sorts more than 1.5 million property listings to determine those that uniquely match the "second home" lifestyle. SecondSpace “tilts” its deep data base of lifestyle properties to surface those that are contextually relevant to a partner’s readers and Web audience—in this case “Western land for sale”—while still allowing users to search and discover ranches and farms, acreages, homesites and country homes in more than 50 countries.

“American Cowboy has long been synonymous with the ‘Best of the West’,” said Adam Cramer, Product Manager for SecondSpace. “Now, in addition to finding the best of Western travel, living, entertainment, history and fashion, readers and out-of-region buyers seeking the western lifestyle can search a broad range of ranches and rural retreats directly through the Web site.”

Ranch brokers and land specialists who wish to feature their properties on the new AmericanCowboy.com “Land for Sale” Web site can contact Sales@LandWatch.com for details and pricing information.

American Cowboy celebrates Western travel, personalities, homes, entertainment, history and fashion. The magazine is owned by Active Interest Media, a publishing group that encompasses a variety of publications focusing on art, home, healthy living and enthusiast sports, including: Southwest Art, Log Home Living, Vegetarian Times, Yoga Journal and Yachts Magazine. American Cowboy magazine is the home of the National Day of the American Cowboy. For more information on how to feature a Western property on the new Land for Sale site visit http://AmericanCowboy.LandWatch.com.

SecondSpace, Inc. (http://www.SecondSpace.com) is an online services company operating a network of highly immersive Web sites that enable people to make the most of the "second home" lifestyle. The company's sites include ResortScape.com (http://www.ResortScape.com), LandWatch.com (http://www.LandWatch.com), and a fast-growing network of international and co-branded sites that connect out-of-region buyers with knowledgeable professionals who have a local presence in thousands of rural and resort communities across the Americas and around the world. SecondSpace's sites are powered by the company's innovative, patent-pending Lifestyle Search & Discovery™ platform. The company is headquartered in Bellevue, WA, USA and led by a team of internet veterans with backgrounds from Amazon.com, American Express, Classmates.com, IMDb, Microsoft, VeriSign, Trendwest and other leading companies. For all media related inquiries, please contact Minou Nguyen, at (206) 779-4559 or minou@illuminatepr.com or Steve Stratz, (206) 300-9134 or steve@illuminatepr.com, both of Illuminate Public Relations for SecondSpace, Inc.